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News & Events

Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

Members receive action alerts and a monthly e-newsletter.

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News & Events

Virgin Mobile Pulls Back Racy Campaign

Decides it probably wasn't the best idea to encourage kids to strip on YouTube . . . no matter what the cause.

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Game publishers turning more to girl gamers

Think pink! And puppies! And princesses!

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Study Finds Materialism in Children and Adolescents Linked to Self-Esteem

From the Journal of Consumer Research

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McDonald's Wants to Clear Its Food Rep

New campaign addresses quality of menu items

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Is it a corporations's right to advertise in public schools?

Research looks at First Amendment implications of restricting marketing in schools.

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Parents for Ethical Marketing

Through parental awarenss, public pressure, and legislative initiatives, Parents for Ethical Marketing encourages corporations to adopt responsible marketing standards and practices that sustain the health of children and families.

Parents for Ethical Marketing was founded by Minneapolis parent Lisa Ray. Here’s the story.

Parents for Ethical Marketing is a 501(c)(3) tax exempt organization.